Wine comes in three colors—red, white, and rosé—and three types: still (table), sparkling (with bubbles), and dessert (sweeter with higher alcohol). Its taste depends on grape variety, climate, soil, and winemaking. With thousands of grape types, ten major ones make up 80% of California's wine. In 2016, the US sold 399 million cases of wine, worth $60 billion. US wine consumption rose from one gallon per person in 1965 to three gallons in 2016.

With no viable ideas emerging, we decided to conduct a "How Might We" exercise to brainstorm solutions for each opportunity. This exercise sparked the idea of a mobile wine service that could incorporate all the strengths of our users and meet our client's requirements. With this concept in mind, we began researching to validate the concept.

After discovering more successful case studies, we pivoted to a traveling wine service event. To refine our concept, we clarified why the service would work, what it entails, and how it would function. We then consolidated these insights into a cohesive pitch to present to our professor.

To bring our concept to life and communicate the service experience, we created visuals depicting key moments of the service. These visuals were used to support our pitch to the professor, helping to illustrate the concept effectively.