Product & Experience Design for Mental Health Startup

Product & Experience Design for Mental Health Startup

E-motion Pioneering Emotional Well-being and Awareness Through Innovative Solutions

Client

E-motion is an emotional health startup dedicated to improving emotional well-being and promoting emotional awareness. The company aims to enable users to track their emotional health. E-motion must create a minimum viable product to support its users and expand its business.

Problem

Emotional health has declined over the years, with only 1 in 3 Americans describing their emotional health as excellent. E-motion is committed to addressing this issue by developing a product that enhances emotional well-being and awareness while considering its users' social setting.

User & Audience

This product aimed to attract new customers of all age ranges to E-motion. User personas were created to understand E-motion's target audience so that the product could be tailored to them.

Scope & Constraints

The project aimed to create and showcase a physical and digital product to alleviate emotional distress, monitor the user's emotional state, and enhance emotional awareness. In addition to the functional requirements, the request for the physical and digital product's aesthetic to be inspired by a specific designer and company contributed to the project's constraints.

Role & Responsibilities

As the only designer on the project, I was responsible for every aspect of the design process. Alongside collaborating with the stakeholders to form the product, my responsibilities included conducting research, iterative ideation, creating wireframes and sketches, and developing prototypes.

Social Enterprise Thinking Encourages Human-Centered Design thinking for E-motion

Social enterprise thinking involves using business tools to address social needs and create positive change. This approach was employed to develop a solution for E-motion, as it is inherently human-focused and the project had a significant social component. To complete this project effectively, the human-centered design approach was used as a framework for each step of the design thinking process.

Diffuser Refinement
Develops the Functionality and Enhances the Form of the product

Following the selection of the general form from the initial ideation phase, a third round of ideation was conducted to further refine both the function and form of the diffuser. This stage aimed to optimize the design for both aesthetics and usability.

The refinement process involved creating sketches of the diffuser from various perspectives. These detailed drawings were crucial in determining the size and placement of external components, ensuring a cohesive and functional design.

Additional sketches focused on the internal structure of the device. These designs detailed the layout for housing essential oil and water, the oscillator component for diffusion, and the LED screen. This stage was essential for integrating all functional elements into a cohesive and efficient product design.

The refinement process involved creating sketches of the diffuser from various perspectives. These detailed drawings were crucial in determining the size and placement of external components, ensuring a cohesive and functional design.

Additional sketches focused on the internal structure of the device. These designs detailed the layout for housing essential oil and water, the oscillator component for diffusion, and the LED screen. This stage was essential for integrating all functional elements into a cohesive and efficient product design.

Sitemap Ideation
Helped to Structure the Digital Experience for the mobile app and diffuser

Sitemap ideation was used to design the structure of the digital experience for both the mobile app and the diffuser. The process was conducted in two phases: an initial sitemap and a final refined version, to optimize the user experience for each product.

The initial sitemap was created by hand to quickly and effectively visualize the app's architecture. This phase focused on brainstorming and mapping out the application's structure based on user needs and engagement preferences.

The initial sitemap was refined to better align with the features of the final solution. Refinements included reorganizing and adding content to the profile and activity pages. The updated sitemap was then digitized to improve visibility and clarity.

The initial sitemap was created by hand to quickly and effectively visualize the app's architecture. This phase focused on brainstorming and mapping out the application's structure based on user needs and engagement preferences.

The initial sitemap was refined to better align with the features of the final solution. Refinements included reorganizing and adding content to the profile and activity pages. The updated sitemap was then digitized to improve visibility and clarity.

Similarly, the initial sitemap for the diffuser was hand-drawn to visualize the application's structure efficiently. This approach facilitated brainstorming around the user's needs and preferences.

The refined sitemap simplified the number of pages to better match the final solution's features and capabilities. This version was digitized to enhance its readability and ensure a clearer understanding of the structure.

App
Diffuser
Userflow Ideation
Was conducted to Visualize Key Features and Processes of the experience

The purpose of userflow ideation was to visualize how users would interact with the primary features of the solution. This process was divided into two phases: initial task flow ideation for three major features, followed by the refinement of these task flows into final user flows for each feature.

The initial ideation focused on three major features essential to the solution: editing HRV and emotional state settings, adding friends and stress relief activities, and sharing HRV data. Task flows for these features were hand-sketched to quickly explore and visualize the user processes for each task, ensuring they met the project requirements and addressed user needs effectively.

The task flows were refined and digitized to create detailed user flows. These refined user flows provided a clearer visualization of user interactions and the options available, enhancing the overall user experience and ensuring alignment with the final solution's features.

The initial ideation focused on three major features essential to the solution: editing HRV and emotional state settings, adding friends and stress relief activities, and sharing HRV data. Task flows for these features were hand-sketched to quickly explore and visualize the user processes for each task, ensuring they met the project requirements and addressed user needs effectively.

The task flows were refined and digitized to create detailed user flows. These refined user flows provided a clearer visualization of user interactions and the options available, enhancing the overall user experience and ensuring alignment with the final solution's features.

For the diffuser, the initial ideation centered on three key features: starting a meditation session, updating and sharing emotional states, and setting a timer. The task flows for these features were hand-sketched to visualize user interactions and ensure that the features effectively addressed user needs.

The task flows were refined and digitized to produce comprehensive user flows. These final user flows detailed the options available to users and illustrated how they would complete each task, providing a more polished and user-friendly experience.

App
Diffuser

Product fostered Stakeholder Enthusiasm for Development and Monetization

Overall, the project was a success. The digital prototype effectively represented the key features of both the physical and digital solutions, and it was very well received by stakeholders, who were eager to start the development process.

This project underscored the importance and value of mental health. Stakeholders expressed, that the diffuser’s approach to emotional awareness and stress relief methods could have the potential for collaboration with brands like Headspace and Calm.

Despite the prototype being of lower fidelity than initially planned, stakeholders felt that it still showcased the potential of the product. This project also highlighted an opportunity for the mobile application to be monetized for therapist-to-patient communication and monitoring.