Social enterprise thinking prioritizes people and the planet over shareholder gain, operating through a human-centered design approach and design thinking process. Social enterprises span every industry and can be funded by various means, provided they generate revenue while creating a positive impact. AOS's project goal is intrinsically human-focused with a substantial social component, which led to the use of social enterprise thinking in developing a solution for AOS
The preliminary research aimed to explore the context of poverty in the United States and identify the factors necessary for achieving financial freedom. This investigation was driven by four key questions, which yielded insights that enhanced our understanding of both poverty and the conditions for financial well-being.
What is the state of poverty in the US? In 2019, the U.S. poverty threshold for a family of four was set at $25,750. According to the U.S. Census Bureau, approximately 34 million people, or 10.5% of the population, lived below this threshold. The working-poor rate, defined as the percentage of individuals working for at least 27 weeks who remain poor, was 4.0%, a decrease of 0.5 percentage points from the previous year. This marked the fifth consecutive year of decline in the poverty rate, the lowest since 1959, and the largest reduction in over 50 years
How much does a family need to earn to achieve financial freedom? Further research revealed that an annual income of approximately eighty thousand dollars contributes significantly to life satisfaction. However, once family earnings surpass two hundred thousand dollars, this satisfaction tends to decline.
How would people like to earn an income? The research also highlighted that 95% of people prioritize work-life balance when considering new roles, with remote work being a key factor. In addition to income, achieving a work-life balance is crucial for fostering a sense of freedom and well-being among the workforce.
How can people make a living in exchange for or in addition to their current work? Research has identified significant opportunities within the gig economy, which is currently valued at over one trillion dollars. Freelancing offers the potential for income and flexibility, actively attracting many individuals seeking these benefits.
Preliminary research revealed that in 2019, the U.S. poverty threshold for a family of four was $25,750. An annual income of around $80,000 significantly enhances life satisfaction; however, earnings above $200,000 may lead to decreased satisfaction. Additionally, 95% of people prioritize work-life balance when looking for new jobs, and remote work is vital for achieving this balance.
What is the state of poverty in the US? In 2019, the U.S. poverty threshold for a family of four was set at $25,750. According to the U.S. Census Bureau, approximately 34 million people, or 10.5% of the population, lived below this threshold. The working-poor rate, defined as the percentage of individuals working for at least 27 weeks who remain poor, was 4.0%, a decrease of 0.5 percentage points from the previous year. This marked the fifth consecutive year of decline in the poverty rate, the lowest since 1959, and the largest reduction in over 50 years
How much does a family need to earn to achieve financial freedom? Further research revealed that an annual income of approximately eighty thousand dollars contributes significantly to life satisfaction. However, once family earnings surpass two hundred thousand dollars, this satisfaction tends to decline.
How would people like to earn an income? The research also highlighted that 95% of people prioritize work-life balance when considering new roles, with remote work being a key factor. In addition to income, achieving a work-life balance is crucial for fostering a sense of freedom and well-being among the workforce.
How can people make a living in exchange for or in addition to their current work? Research has identified significant opportunities within the gig economy, which is currently valued at over one trillion dollars. Freelancing offers the potential for income and flexibility, actively attracting many individuals seeking these benefits.
Preliminary research revealed that in 2019, the U.S. poverty threshold for a family of four was $25,750. An annual income of around $80,000 significantly enhances life satisfaction; however, earnings above $200,000 may lead to decreased satisfaction. Additionally, 95% of people prioritize work-life balance when looking for new jobs, and remote work is vital for achieving this balance.
The secondary research focused on identifying current solutions to poverty in the U.S., providing critical insights into existing market offerings. This exploration was essential for understanding the landscape and informing the development of a distinctive and competitive product.
Secondary research uncovered several programs that alleviate the effects of poverty in the U.S. Some of these include the Supplemental Nutrition Assistance Program (SNAP) for food vouchers, Medicaid for low-cost healthcare, and the Children's Health Insurance Program (CHIP) for children's medical care. The Housing Assistance Program provides subsidized rental options, Head Start offers early education for low-income children; while the Federal Pell Grant provides aid for college expenses. In contrast to these programs that alleviate the effects of poverty, some initiatives address the cause of poverty. For instance, the Supplemental Security Income (SSI) program offers cash support to disabled individuals and the elderly. The Temporary Assistance for Needy Families (TANF) program provides temporary aid to families in need, while the Earned Income Tax Credit supports working families.
Secondary research uncovered several programs that alleviate the effects of poverty in the U.S. Some of these include the Supplemental Nutrition Assistance Program (SNAP) for food vouchers, Medicaid for low-cost healthcare, and the Children's Health Insurance Program (CHIP) for children's medical care. The Housing Assistance Program provides subsidized rental options, Head Start offers early education for low-income children; while the Federal Pell Grant provides aid for college expenses. In contrast to these programs that alleviate the effects of poverty, some initiatives address the cause of poverty. For instance, the Supplemental Security Income (SSI) program offers cash support to disabled individuals and the elderly. The Temporary Assistance for Needy Families (TANF) program provides temporary aid to families in need, while the Earned Income Tax Credit supports working families.
To gain a deeper understanding of the client’s target audience, we developed user personas. Collaborating with the client and conducting additional research, we created three distinct personas to represent the key customer segments.
These users are individuals who need additional income, skills, or experience and are eager to provide their skills, resources, or experience to earn it.
These users are looking to supplement their income, skills, or experience. As well as hire both experienced and inexperienced servicers to handle tasks for them. These families are also willing to provide their resources for free when able.
These users run businesses either within or outside the AOS and are open to hiring both seasoned and novice servicers for temporary or permanent jobs or tasks. These owners are also willing to provide their services and resources for free when they are able.
Developing these user personas revealed that AOS’s target customers are engaged in resource exchanges. The findings emphasize the need for the product to accommodate the diverse needs of individuals, families, and business owners.
These users are individuals who need additional income, skills, or experience and are eager to provide their skills, resources, or experience to earn it.
These users are looking to supplement their income, skills, or experience. As well as hire both experienced and inexperienced servicers to handle tasks for them. These families are also willing to provide their resources for free when able.
These users run businesses either within or outside the AOS and are open to hiring both seasoned and novice servicers for temporary or permanent jobs or tasks. These owners are also willing to provide their services and resources for free when they are able.
Developing these user personas revealed that AOS’s target customers are engaged in resource exchanges. The findings emphasize the need for the product to accommodate the diverse needs of individuals, families, and business owners.
The project concluded successfully, with stakeholders expressing strong approval of the mobile app and lock prototype. They believed the lock could be effectively produced to facilitate in-home user access. While some were concerned about the lock's practicality for commercial use, stakeholders felt it would suffice for small businesses.
This experience underscored the importance of considering both company maturity and priorities during product development. For AOS, which is still in its startup phase, prioritizing robust security measures was a critical decision. Establishing trust with users is vital for new companies like AOS.
This project highlighted the significance of assessing risks and creating effective solutions to mitigate them. While a less security-focused approach could have been taken for the minimum viable product (MVP), doing so would have heightened the risk of harming the brand's reputation.