The refinement process involved reviewing the scope from a design perspective and incorporating additional elements before holding a working meeting. This meeting allowed the client to contribute to the scope refinement

During the refinement, we identified budget constraints that would affect the project's timeline. As a result, we concluded that the project might require more time for full completion. The workshop led to a partially completed scope that provided sufficient information to initiate the research phase of the design process. We decided to revisit the scope to establish the deliverables after completing the research.

An empathy map was developed using survey results and app reviews to accurately gauge how users think, feel, and act when interacting with RAA.

Personas were created with input from empathy maps and stakeholders to define the needs, goals, and behaviors of RAA's target audience.

A journey map was built to explore the needs and pain points of new users. This included a focus on the user interface, uncovering opportunities to improve both the experience and the design.

Competitor apps were analyzed across three rounds, each focusing on a specific aspect chosen during brainstorming. Screenshots and findings highlighted strengths and areas for improvement.

A detailed feature analysis compared RAA’s features with its competitors, assessing usability, customer satisfaction, and market performance.

The analysis revealed that RAA’s app structure differed significantly from more successful competitors, potentially contributing to user pain points. However, it also showed RAA’s features were strong, comparable to competitors, and outperformed others in some areas.