Product & Experience Design for Mental Health Startup

Product & Experience Design for Mental Health Startup

E-motion Pioneering Emotional Well-being and Awareness Through Innovative Solutions

Client

E-motion is an emotional health startup dedicated to improving emotional well-being and promoting emotional awareness. The company aims to enable users to track their emotional health. E-motion must create a minimum viable product to support its users and expand its business.

Problem

Emotional health has declined over the years, with only 1 in 3 Americans describing their emotional health as excellent. E-motion is committed to addressing this issue by developing a product that enhances emotional well-being and awareness while considering its users' social setting.

User & Audience

This product aimed to attract new customers of all age ranges to E-motion. User personas were created to understand E-motion's target audience so that the product could be tailored to them.

Scope & Constraints

The project aimed to create and showcase a physical and digital product to alleviate emotional distress, monitor the user's emotional state, and enhance emotional awareness. In addition to the functional requirements, the request for the physical and digital product's aesthetic to be inspired by a specific designer and company contributed to the project's constraints.

Role & Responsibilities

As the only designer on the project, I was responsible for every aspect of the design process. Alongside collaborating with the stakeholders to form the product, my responsibilities included conducting research, iterative ideation, creating wireframes and sketches, and developing prototypes.

Social Enterprise Thinking Encourages Human-Centered Design thinking for E-motion

Social enterprise thinking involves using business tools to address social needs and create positive change. This approach was employed to develop a solution for E-motion, as it is inherently human-focused and the project had a significant social component. To complete this project effectively, the human-centered design approach was used as a framework for each step of the design thinking process.

Preliminary Research
Unlocked Insights into Emotional Stress and Awareness

The preliminary research aimed to understand the context of emotional stress and explore methods to increase emotional awareness. Three specific questions guided this research, which led to findings that provided a deeper understanding of the subject.

What physical markers can reflect someone's emotional health? HRV (Heart Rate Variability) measurements can create awareness of how lifestyle and thought patterns influence emotional states. HRV is a valuable tool for motivating behavioral change by monitoring susceptibility to stress and improving resilience.

What causes the most stress? The research identified that excessive responsibilities, financial issues, and work-related challenges are major contributors to stress and anxiety. These insights help in pinpointing specific social spaces to target the product.

What methods can bring awareness to mental health? According to Great Mountain Behavioral Healthcare, discussing mental health is crucial for ending stigma and supporting those affected. Educating oneself on the common signs and symptoms of different mental disorders is also essential.

The preliminary research discovered that HRV (Heart Rate Variability) measurements can raise awareness of how lifestyle and thought patterns impact emotional states, aiding in stress management and resilience. Key stressors include excessive responsibilities, financial issues, and work-related challenges. Improving emotional awareness involves discussing mental health to reduce stigma and educating oneself on the signs and symptoms of mental disorders.

What physical markers can reflect someone's emotional health? HRV (Heart Rate Variability) measurements can create awareness of how lifestyle and thought patterns influence emotional states. HRV is a valuable tool for motivating behavioral change by monitoring susceptibility to stress and improving resilience.

What causes the most stress? The research identified that excessive responsibilities, financial issues, and work-related challenges are major contributors to stress and anxiety. These insights help in pinpointing specific social spaces to target the product.

What methods can bring awareness to mental health? According to Great Mountain Behavioral Healthcare, discussing mental health is crucial for ending stigma and supporting those affected. Educating oneself on the common signs and symptoms of different mental disorders is also essential.

The preliminary research discovered that HRV (Heart Rate Variability) measurements can raise awareness of how lifestyle and thought patterns impact emotional states, aiding in stress management and resilience. Key stressors include excessive responsibilities, financial issues, and work-related challenges. Improving emotional awareness involves discussing mental health to reduce stigma and educating oneself on the signs and symptoms of mental disorders.

Secondary Research
Identified Several Effective Stress Relief Methods

The secondary research aimed to identify the best existing solutions for stress relief. This exploration was crucial for understanding market offerings and guiding the design of a unique and competitive product.

The research identified nine effective methods for reducing stress, with meditation, exercise, and proper sleep being the most impactful. Additional beneficial practices include Cognitive Behavioral Therapy, aromatherapy, spending time in nature, journaling, socializing, and maintaining healthy eating habits.

The research identified nine effective methods for reducing stress, with meditation, exercise, and proper sleep being the most impactful. Additional beneficial practices include Cognitive Behavioral Therapy, aromatherapy, spending time in nature, journaling, socializing, and maintaining healthy eating habits.

Socializing with Friends and Family

According to a Carnegie Mellon University study, spending time with loved ones provides a healthy coping mechanism for stress, preventing the use of negative coping strategies like alcohol or drug use.

Cognitive Behavioral Therapy (CBT)

CBT is widely used to treat anxiety and depression and can be effective for other mental health issues.

Spending Time in Nature

Being outdoors in green spaces is associated with numerous physical and mental health benefits, including lower mortality rates.

Healthy Eating Habits

A 2016 study found that diets with a high glycemic load could increase symptoms of depression and fatigue, particularly in individuals with obesity.

Exercise

A 2017 review indicated that individuals who stopped regular exercise experienced significant increases in depression and anxiety symptoms within a few weeks.

Journaling

A 2018 review suggested that writing about one's deepest thoughts and feelings can lead to fewer stress-related doctor visits, lower blood pressure, improved mood, and greater well-being.

Aromatherapy

Research cited by WebMD indicates that aromatherapy can help ease stress, anxiety, and depression, enhance relaxation, and improve sleep quality.

Meditation

Mental and physical stress can elevate cortisol levels, leading to negative effects like disrupted sleep, depression, anxiety, high blood pressure, and fatigue. An 8-week study found that "mindfulness meditation" significantly reduced the inflammatory response caused by stress.

Sleeping Habits

According to Harvard, getting at least seven hours of sleep per day is crucial for managing stress.

Socializing with Friends and Family

According to a Carnegie Mellon University study, spending time with loved ones provides a healthy coping mechanism for stress, preventing the use of negative coping strategies like alcohol or drug use.

Cognitive Behavioral Therapy (CBT)

CBT is widely used to treat anxiety and depression and can be effective for other mental health issues.

Spending Time in Nature

Being outdoors in green spaces is associated with numerous physical and mental health benefits, including lower mortality rates.

Healthy Eating Habits

A 2016 study found that diets with a high glycemic load could increase symptoms of depression and fatigue, particularly in individuals with obesity.

Exercise

A 2017 review indicated that individuals who stopped regular exercise experienced significant increases in depression and anxiety symptoms within a few weeks.

Journaling

A 2018 review suggested that writing about one's deepest thoughts and feelings can lead to fewer stress-related doctor visits, lower blood pressure, improved mood, and greater well-being.

Aromatherapy

Research cited by WebMD indicates that aromatherapy can help ease stress, anxiety, and depression, enhance relaxation, and improve sleep quality.

Meditation

Mental and physical stress can elevate cortisol levels, leading to negative effects like disrupted sleep, depression, anxiety, high blood pressure, and fatigue. An 8-week study found that "mindfulness meditation" significantly reduced the inflammatory response caused by stress.

Sleeping Habits

According to Harvard, getting at least seven hours of sleep per day is crucial for managing stress.

Socializing with Friends and Family

According to a Carnegie Mellon University study, spending time with loved ones provides a healthy coping mechanism for stress, preventing the use of negative coping strategies like alcohol or drug use.

Cognitive Behavioral Therapy (CBT)

CBT is widely used to treat anxiety and depression and can be effective for other mental health issues.

Spending Time in Nature

Being outdoors in green spaces is associated with numerous physical and mental health benefits, including lower mortality rates.

Healthy Eating Habits

A 2016 study found that diets with a high glycemic load could increase symptoms of depression and fatigue, particularly in individuals with obesity.

Exercise

A 2017 review indicated that individuals who stopped regular exercise experienced significant increases in depression and anxiety symptoms within a few weeks.

Journaling

A 2018 review suggested that writing about one's deepest thoughts and feelings can lead to fewer stress-related doctor visits, lower blood pressure, improved mood, and greater well-being.

Aromatherapy

Research cited by WebMD indicates that aromatherapy can help ease stress, anxiety, and depression, enhance relaxation, and improve sleep quality.

Meditation

Mental and physical stress can elevate cortisol levels, leading to negative effects like disrupted sleep, depression, anxiety, high blood pressure, and fatigue. An 8-week study found that "mindfulness meditation" significantly reduced the inflammatory response caused by stress.

Sleeping Habits

According to Harvard, getting at least seven hours of sleep per day is crucial for managing stress.

Socializing with Friends and Family

According to a Carnegie Mellon University study, spending time with loved ones provides a healthy coping mechanism for stress, preventing the use of negative coping strategies like alcohol or drug use.

Cognitive Behavioral Therapy (CBT)

CBT is widely used to treat anxiety and depression and can be effective for other mental health issues.

Spending Time in Nature

Being outdoors in green spaces is associated with numerous physical and mental health benefits, including lower mortality rates.

Healthy Eating Habits

A 2016 study found that diets with a high glycemic load could increase symptoms of depression and fatigue, particularly in individuals with obesity.

Exercise

A 2017 review indicated that individuals who stopped regular exercise experienced significant increases in depression and anxiety symptoms within a few weeks.

Journaling

A 2018 review suggested that writing about one's deepest thoughts and feelings can lead to fewer stress-related doctor visits, lower blood pressure, improved mood, and greater well-being.

Aromatherapy

Research cited by WebMD indicates that aromatherapy can help ease stress, anxiety, and depression, enhance relaxation, and improve sleep quality.

Meditation

Mental and physical stress can elevate cortisol levels, leading to negative effects like disrupted sleep, depression, anxiety, high blood pressure, and fatigue. An 8-week study found that "mindfulness meditation" significantly reduced the inflammatory response caused by stress.

Sleeping Habits

According to Harvard, getting at least seven hours of sleep per day is crucial for managing stress.

Socializing with Friends and Family

According to a Carnegie Mellon University study, spending time with loved ones provides a healthy coping mechanism for stress, preventing the use of negative coping strategies like alcohol or drug use.

Cognitive Behavioral Therapy (CBT)

CBT is widely used to treat anxiety and depression and can be effective for other mental health issues.

Spending Time in Nature

Being outdoors in green spaces is associated with numerous physical and mental health benefits, including lower mortality rates.

Healthy Eating Habits

A 2016 study found that diets with a high glycemic load could increase symptoms of depression and fatigue, particularly in individuals with obesity.

Exercise

A 2017 review indicated that individuals who stopped regular exercise experienced significant increases in depression and anxiety symptoms within a few weeks.

Journaling

A 2018 review suggested that writing about one's deepest thoughts and feelings can lead to fewer stress-related doctor visits, lower blood pressure, improved mood, and greater well-being.

Aromatherapy

Research cited by WebMD indicates that aromatherapy can help ease stress, anxiety, and depression, enhance relaxation, and improve sleep quality.

Meditation

Mental and physical stress can elevate cortisol levels, leading to negative effects like disrupted sleep, depression, anxiety, high blood pressure, and fatigue. An 8-week study found that "mindfulness meditation" significantly reduced the inflammatory response caused by stress.

Sleeping Habits

According to Harvard, getting at least seven hours of sleep per day is crucial for managing stress.

Socializing with Friends and Family

According to a Carnegie Mellon University study, spending time with loved ones provides a healthy coping mechanism for stress, preventing the use of negative coping strategies like alcohol or drug use.

Cognitive Behavioral Therapy (CBT)

CBT is widely used to treat anxiety and depression and can be effective for other mental health issues.

Spending Time in Nature

Being outdoors in green spaces is associated with numerous physical and mental health benefits, including lower mortality rates.

Healthy Eating Habits

A 2016 study found that diets with a high glycemic load could increase symptoms of depression and fatigue, particularly in individuals with obesity.

Exercise

A 2017 review indicated that individuals who stopped regular exercise experienced significant increases in depression and anxiety symptoms within a few weeks.

Journaling

A 2018 review suggested that writing about one's deepest thoughts and feelings can lead to fewer stress-related doctor visits, lower blood pressure, improved mood, and greater well-being.

Aromatherapy

Research cited by WebMD indicates that aromatherapy can help ease stress, anxiety, and depression, enhance relaxation, and improve sleep quality.

Meditation

Mental and physical stress can elevate cortisol levels, leading to negative effects like disrupted sleep, depression, anxiety, high blood pressure, and fatigue. An 8-week study found that "mindfulness meditation" significantly reduced the inflammatory response caused by stress.

Sleeping Habits

According to Harvard, getting at least seven hours of sleep per day is crucial for managing stress.

Socializing with Friends and Family

According to a Carnegie Mellon University study, spending time with loved ones provides a healthy coping mechanism for stress, preventing the use of negative coping strategies like alcohol or drug use.

Cognitive Behavioral Therapy (CBT)

CBT is widely used to treat anxiety and depression and can be effective for other mental health issues.

Spending Time in Nature

Being outdoors in green spaces is associated with numerous physical and mental health benefits, including lower mortality rates.

Healthy Eating Habits

A 2016 study found that diets with a high glycemic load could increase symptoms of depression and fatigue, particularly in individuals with obesity.

Exercise

A 2017 review indicated that individuals who stopped regular exercise experienced significant increases in depression and anxiety symptoms within a few weeks.

Journaling

A 2018 review suggested that writing about one's deepest thoughts and feelings can lead to fewer stress-related doctor visits, lower blood pressure, improved mood, and greater well-being.

Aromatherapy

Research cited by WebMD indicates that aromatherapy can help ease stress, anxiety, and depression, enhance relaxation, and improve sleep quality.

Meditation

Mental and physical stress can elevate cortisol levels, leading to negative effects like disrupted sleep, depression, anxiety, high blood pressure, and fatigue. An 8-week study found that "mindfulness meditation" significantly reduced the inflammatory response caused by stress.

Sleeping Habits

According to Harvard, getting at least seven hours of sleep per day is crucial for managing stress.

User Personas
Aid in envisioning and Understanding Target Customers

To better understand the needs of the client's target customers, personas were developed. Through discussions with the client and additional research, three user personas were created to represent the primary customer segments for the client's product.

These users prioritize their friends' mental health as much as their own. They are likely to use the product to support and monitor the emotional well-being of their friends.

Often leaders or directors managing large teams, these individuals use the product to promote positive mental health in the workplace, aiming to enhance productivity and employee well-being.

Although typically parents, this group uses the product to monitor the emotional health of family members. While their primary focus is on their family's well-being, they also consider their mental health important.

Creating these user personas highlighted that E-motion's target customers come from diverse environments and relationships. The product is designed to be used not only for personal mental health monitoring but also to support the well-being of others, including friends, colleagues, and family members.

These users prioritize their friends' mental health as much as their own. They are likely to use the product to support and monitor the emotional well-being of their friends.

Often leaders or directors managing large teams, these individuals use the product to promote positive mental health in the workplace, aiming to enhance productivity and employee well-being.

Although typically parents, this group uses the product to monitor the emotional health of family members. While their primary focus is on their family's well-being, they also consider their mental health important.

Creating these user personas highlighted that E-motion's target customers come from diverse environments and relationships. The product is designed to be used not only for personal mental health monitoring but also to support the well-being of others, including friends, colleagues, and family members.

Product fostered Stakeholder Enthusiasm for Development and Monetization

Overall, the project was a success. The digital prototype effectively represented the key features of both the physical and digital solutions, and it was very well received by stakeholders, who were eager to start the development process.

This project underscored the importance and value of mental health. Stakeholders expressed, that the diffuser’s approach to emotional awareness and stress relief methods could have the potential for collaboration with brands like Headspace and Calm.

Despite the prototype being of lower fidelity than initially planned, stakeholders felt that it still showcased the potential of the product. This project also highlighted an opportunity for the mobile application to be monetized for therapist-to-patient communication and monitoring.