Uriel Brown | Prupay

The Design Thinking approach Delivers Optimal Solutions Aligned with Prudential's Goals and User Needs

The design thinking process emphasizes finding solutions that are desirable, feasible, and viable—values aligned with what we believed would increase our chances of winning the design challenge, as they were key points sought by leadership. This methodology enabled our team to overcome time constraints and focus on addressing both Prudential's and its users' needs. We found that a single iteration of the design thinking approach could effectively lead to an optimal solution, with the potential for further development upon success.

Solution one utilized Prudential's design system for a seamless developer handoff.

Solution two combined new components with Prudential's design system for a quick payment solution.

Solution three applied Prudential's design system to develop the chatbot experience.

Solution one utilized Prudential's design system for a seamless developer handoff.

Solution two combined new components with Prudential's design system for a quick payment solution.

Solution three applied Prudential's design system to develop the chatbot experience.

Prototype one illustrated the guest payment process for users without a Prudential product.

Prototype two demonstrated the quick payment experience for users with a Prudential product.

Prototype three showcased the guest payment process using a chatbot for users with or without a Prudential product.

Prototype one illustrated the guest payment process for users without a Prudential product.

Prototype two demonstrated the quick payment experience for users with a Prudential product.

Prototype three showcased the guest payment process using a chatbot for users with or without a Prudential product.

Guest payment Challenge won by Leveraging Design Systems for Efficient Development

In the end, we successfully won the challenge and handed over the design to the development teams. Our choice to utilize Prudential's existing design systems was well-received by leadership, as it enabled immediate implementation. The design system greatly accelerated our process, allowing us to deliver multiple solutions efficiently. My appreciation for design systems has significantly grown through this projec

In reflecting on our process, it has become clear that we should have adhered more closely to the original prompt rather than engaging in prolonged debates over potential solutions. This indecision ultimately cost us valuable time, which could have been more effectively utilized in preparing our presentation. Moving forward, clarity and decisiveness will be prioritized to enhance overall efficiency and effectiveness.

Product Design Challenge for Finance Brand

Product Design Challenge for Finance Brand

Prudential Enhances Online Financial Services with an In-House Design Challenge to Improve Guest Payment Experience

Client

Problem

User & Audience

Scope & Constraints

Role & Responsibilities

The Design Thinking approach Delivers Optimal Solutions Aligned with Prudential's Goals and User Needs

Wireframe Ideation

With Prudential's Design System helped Visualize the Solutions

Prototypes

Were Presented to Showcase the Guest Payment Solutions' User Experiences

Guest payment Challenge won by Leveraging Design Systems for Efficient Development

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