Uriel Brown

Design Thinking Method Was utilized to identify RAA’s Mobile App Challenges, User Requirements, and Business Objectives

The five stages of the design thinking approach proved invaluable for identifying and addressing pain points in the RAA mobile app. The empathize and define phases of this methodology were particularly effective in gaining insights into both users and clients. Despite a tight timeline, this method provided an excellent framework for understanding RAA's users, competitors, and market positioning.

The final prototype of the onboarding experience was presented and accompanied by wireframes that explained each step in detail.

The original sitemap was compared with the revised version, using high-fidelity wireframes to highlight improvements in structure and content placement.

The essential brand guideline elements were highlighted with a brand guideline book, demonstrating how they aligned with stakeholder decisions.

The application of the design system in the wireframes was demonstrated, illustrating how it acts as a foundation for future development. The design system combined Google's Material Design with unique UI elements to align with the brand guidelines.

The final prototype of the onboarding experience was presented and accompanied by wireframes that explained each step in detail.

The original sitemap was compared with the revised version, using high-fidelity wireframes to highlight improvements in structure and content placement.

The essential brand guideline elements were highlighted with a brand guideline book, demonstrating how they aligned with stakeholder decisions.

Scope alignment enables the achievement of project objectives and results in positive feedback.

The project received positive feedback overall. Despite the undefined scope, we successfully redesigned the mobile application to address the original goal of removing friction from the user experience. The onboarding template was utilized for the upcoming running event, although the remaining designs were deferred for future development.

This experience highlighted the importance of clearly defining objectives and requirements, as well as establishing a well-defined path to achieve the desired outcomes.

Reflecting on the project, I recognize that a deeper exploration of the goals and clearer time expectations would have been beneficial. This approach would have allowed for a more thorough discovery phase, providing the necessary insights to create designs that effectively addressed the most pressing concerns.

User Experience Design for Fitness Brand

User Experience Design for Fitness Brand

Run Across America Revamps Mobile App to Enhance User Experience and Boost Customer Retention

Client

Problem

User & Audience

Scope & Constraints

Role & Responsibilities

Design Thinking Method Was utilized to identify RAA’s Mobile App Challenges, User Requirements, and Business Objectives

Prototypes

Showcase Redesigned Onboarding and App Architecture

Scope alignment enables the achievement of project objectives and results in positive feedback.

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