Product & Experience Design for Medical Company

Product & Experience Design for Medical Company

ROO's Cutting-Edge Approach Aims to Revolutionize Neonatal Care by Tackling Unplanned Extubation in NICUs

Client

ROO is a medical company specializing in the design and manufacture of neonatal products for Neonatal Intensive Care Units (NICUs). ROO takes pride in offering products that seamlessly integrate into the NICU environment. To enhance its offerings, ROO collaborated with SCAD to launch a MVP aimed at reducing unplanned extubations in neonates.

Problem

Unplanned extubation refers to the accidental removal of an endotracheal tube, leading to further complications for the patient. It has become a growing concern for ROO, which aims to address this issue by developing a product specifically designed to prevent extubation in NICUs.

User & Audience

This product aspired to assist neonates, parents, and NICU workers by offering products that seamlessly integrate into the NICU environment, while also targeting medical buyers for product distribution to NICUs.

Scope & Constraints

The scope of our 10-week project was to develop a solution aimed at reducing unplanned extubations in neonatal intensive care units (NICUs) and enhancing the quality of patient care. We encountered challenges in conducting contextual research due to legal restrictions within NICUs. Furthermore, ensuring the safety and comfort of the neonates with our solution added complexity to the project.

Role & Responsibilities

ROO's partnership with SCAD brought in an industry professional to assist our professor in guiding our class of 20 industrial design students. My key contributions included interviewing industry professionals, designing one of the four final products, and creating the 3D model for our presentation to ROO's stakeholders.

Design Thinking was used to Foster Innovation and Meet User Needs for ROO's Minimum Viable Product

Design thinking is an ideal method for encouraging innovation and uncovering user needs, making it perfect for devising solutions that meet multiple users' requirements. This methodology was chosen because its goal is to create solutions that are desirable, feasible, and viableβ€”essential criteria for developing a minimum viable product for any company.

Ecosystem Prototypes
Were Created to Present a Comprehensive NICU Solution to ROO’s Stakeholders

We developed prototypes for each component of our NICU ecosystem solution to present to ROO's stakeholders. These prototypes showcased our focus on designing for comprehensive usability and effectiveness within the NICU environment.

The prototype illustrates how the silicone ETT holder is attached to the disposable elastic fabric that connects to a hat worn by the baby. As well as how the elastic fabric is detachable and features mushroom cap attachments along the side to secure the silicone ETT holder effectively.

When prototyping the kangaroo care pouch, we considered materials, human factors, and user interaction. We created patterns for the pouch and harness, tested different sizes, and finalized our design. We selected materials for their elasticity, softness, and washability, and conducted several prototypes and edge finish studies before assembling the final prototype.

The Isolette prototype was 3D modeled to illustrate essential features such as openings for nurse access, temperature control, and tube securement.

The 3D model illustrates the chair's primary feature of mobility with the parent, providing support and guidance as they stand, lean over the crib, or sit back down.

The prototype illustrates how the silicone ETT holder is attached to the disposable elastic fabric that connects to a hat worn by the baby. As well as how the elastic fabric is detachable and features mushroom cap attachments along the side to secure the silicone ETT holder effectively.

When prototyping the kangaroo care pouch, we considered materials, human factors, and user interaction. We created patterns for the pouch and harness, tested different sizes, and finalized our design. We selected materials for their elasticity, softness, and washability, and conducted several prototypes and edge finish studies before assembling the final prototype.

The Isolette prototype was 3D modeled to illustrate essential features such as openings for nurse access, temperature control, and tube securement.

The 3D model illustrates the chair's primary feature of mobility with the parent, providing support and guidance as they stand, lean over the crib, or sit back down.

Delivering a Valued Solution and Transitioning Ownership to ROO

Our research and insights led to the development of a strong design solution, which was well-received by ROO's stakeholders. Although not all products could be physically prototyped, the solution met their requirements. At the project's conclusion, ROO requested and acquired the rights to our design.

This project underscored the importance of industry connections for obtaining detailed knowledge. While it would have been beneficial to prototype all products physically, time constraints limited this. In future projects, I would streamline the ideation process to ensure the timely creation of prototypes.