Uncork Seeks to improve the resilience of Small Wineries with a creative service that boost their growth and brand recognition

Client

Uncork is a marketing company dedicated to catalyzing the growth of small wineries. Valuing strong relationships with wineries, Uncork strives to authentically promote winemakers' brands, expand their customer base, and enhance distribution channels. To achieve these goals, Uncork has partnered with SCAD to design its services.

Problem

Over the years, Uncork's founders witnessed the cycle of small wineries with exceptional wines rising only to decline eventually. The closure of a winery they were close to motivated them to pursue the idea for Uncork. With this project, Uncork aims to enhance the market reach, distribution network, and brand recognition of small wineries.

User & Audience

This product primarily aims to assist small vineyards and wineries that are interested in growing their brands, attracting wine drinkers of all experience levels, and local businesses capable of selling alcoholic beverages.

Scope & Constraints

This 10-week project aimed to create a service that would enable Uncork to achieve profitability within 3 years, expand the market reach and brand recognition of its wineries, and provide added value to its event partners. Uncork provided a specific example of the type of wineries they plan to collaborate with, which guided our focus in designing the service. The limited production nature of these wineries added to the constraints of the project.

Role & Responsibilities

Uncork's partnership with SCAD, was chosen among four options by our class. Guided by Uncork's founders and our professor, our team of four collaborated closely. My contributions paralleled those of my teammates: collectively researching the industry, ideating a service, designing and refining its details, and presenting our solution to Uncork's stakeholders.

The Design Thinking Process was utilized to craft a tailored service for Uncork and its Users' needs.

The design thinking approach necessitates a mindset of empathy, collaboration, and a willingness to embrace ambiguity and complexity—qualities essential in service design. It emphasizes understanding users' experiences, preferences, and needs, ensuring that services align closely with user behaviors and expectations. These principles make design thinking an ideal methodology for developing a service to meet the needs of Uncork.

Service Concept Yields a Viable Proposal with Positive Feedback and Key Insights

Our service concept for Uncork resulted in a viable service proposal that was successfully pitched to our class, professor, and Uncork’s founders. We achieved our goal of developing a feasible service to address the client's needs and enhance their market presence. The concept received positive feedback from the founders, though it also prompted a few questions for further consideration.

Our concept received positive feedback from Uncork's founders, but it also highlighted a specific concern: the manpower required to onboard wineries. We learned that addressing this challenge could involve hiring dedicated representatives to streamline the onboarding process and effectively attract clients.

Feedback from Uncork's founders also highlighted an opportunity for improvement: integrating a mobile app to assist end users in managing upcoming events, invitation keys, ticket purchases, and other service offerings.

Service Design for Marketing Company

Service Design for Marketing Company

Uncork Seeks to improve the resilience of Small Wineries with a creative service that boost their growth and brand recognition

Client

Problem

User & Audience

Scope & Constraints

Role & Responsibilities

The Design Thinking Process was utilized to craft a tailored service for Uncork and its Users' needs.

Service Concept Pitched

To Uncork's founders to expand market reach and brand recognition for small wineries.

Service Concept Yields a Viable Proposal with Positive Feedback and Key Insights

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